John Choi

John Choi is a seasoned Product and UX Designer known for uniting visual design, business strategy, and human‑centered thinking to create meaningful, measurable impact. He simplifies complex problems and ships solutions that advance user needs and organizational goals in tandem.

John currently serves as a Senior UX Designer in a managerial role at The Nature Conservancy (TNC)—a global environmental nonprofit working to create a world where people and nature thrive, operating in 80+ countries and territories. At TNC, he leads a hybrid team of one full‑time designer and several contractors while shaping user experience initiatives for nature.org, the organization’s primary platform for communicating its mission to conserve the lands and waters on which all life depends.

Selected impact at TNC:

• Led the launch of several web products and implemented a new site‑wide information architecture that helped the organization raise $1.4B in FY25.
• Helped launch a new conservation resource site housing 5,000+ research assets used globally.
• Designed and launched 20+ features across the ecosystem.
• Currently driving the migration of 100+ off‑site properties into a unified CMS platform.

Beyond TNC, John designed and launched a 0→1 product that reached 150% of expected users in its first week using AI tools.

He also freelances for Sports Illustrated Tickets as their first Product Designer, building out their new backend dashboard that supports many internal and external teams.