John Choi

I’m a Product Designer and Product Owner focused on building systems that scale. My work sits at the intersection of experience design, product strategy, and organizational effectiveness, helping teams create better user experiences while improving how products are delivered. Rather than concentrating on individual features, I enjoy developing repeatable frameworks, shared systems, and operating models that can scale across entire ecosystems while keeping user needs and business goals aligned.

Currently, I serve as a Senior UX Designer and Product Owner at The Nature Conservancy (TNC), one of the world’s largest environmental nonprofits operating in more than 80 countries and territories. I lead a small hybrid design team while helping shape the future of nature.org, the organization’s primary digital platform. My role spans user experience strategy, information architecture, product ownership, and AI innovation, allowing me to work across disciplines to solve complex problems at scale. Whether I’m improving how millions of visitors navigate digital experiences, streamlining internal workflows, or introducing new ways for teams to work more effectively, I’m most energized by creating solutions that deliver measurable impact for both people and organizations.

Selected impact at TNC:

• Consolidated a 13‑template email ecosystem into 9 scalable templates supported by a shared component system, enabling a four‑person centralized team to support more than 100 business units. Learn more
• Led the launch of multiple web products and helped implement a new site‑wide information architecture supporting an organization that raised $1.4 billion in FY25.
• Contributed to the launch of a conservation resource platform containing more than 5,000 research assets used by teams around the world.
• Designed and launched more than 20 features across the digital ecosystem.
• Currently leading the migration of more than 100 digital properties into a unified CMS platform.
• Designed and deployed three Copilot‑powered AI agents that improved backlog quality, UX reviews, and communication workflows, reducing recurring operational overhead for a cross‑functional product team.

Outside of work, I’m co‑founding a supplement company called MorningDew with my brother. When I’m not designing products, you’ll usually find me training Brazilian Jiu‑Jitsu, reading science fiction, spending time with my family, or sweating through a sauna session.